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Privacy Policy

Effective date: August 28, 2026

On This Page

  1. Overview
  2. Information We Collect
  3. How We Use Information
  4. Cookies & Similar Technologies
  5. How We Share Information
  6. Data Retention
  7. Data Security
  8. Your Rights & Choices
  9. Children's Privacy
  10. Changes to This Policy
  11. Contact Us

1. Overview

Do It By ("Do It By," "we," "us," or "our") operates this website and the Dunk By app, a personalized plyometric and strength training program available on the App Store. This Privacy Policy explains what information we collect when you visit this website or use the Dunk By app, how we use it, and the choices you have.

Dunk By is live and free to download. This policy covers both data collected through this website (such as when you contact us) and data collected through the app itself (such as your training goal, age, and progress).

2. Information We Collect

We collect information in the following ways:

  • Information you provide directly: such as your name, email, and message when you contact us through this website, or your training goal (touch rim, grab rim, or dunk), age, and target date when you set up a program in the app.
  • Training and progress data: workout completion, vertical jump re-test results, and other progress data you log in the app, used to generate and update your program.
  • Dunk By Score / leaderboard data: if you use the leaderboard feature, your display name and score are visible to the friends or teammates you compete with.
  • Purchase information: if you upgrade to Dunk By Pro or subscribe, the transaction is processed by Apple through the App Store. We do not receive or store your full payment card details — see Apple's Privacy Policy for how Apple handles payment data.
  • Automatically collected information: standard technical data such as device type, app version, crash logs, and general usage patterns, used to maintain and improve the app and website.

3. How We Use Information

We use the information we collect to:

  • Generate and update your personalized training program
  • Power features like progress tracking and the Dunk By Score leaderboard
  • Respond to your messages and support requests
  • Understand how the app and website are used so we can improve them
  • Maintain the security and proper functioning of our services
  • Comply with legal obligations

We do not sell your personal information.

4. Cookies & Similar Technologies

This website may use cookies or similar local storage technologies for basic functionality, such as remembering that you've dismissed a notice, and to understand aggregate site usage. You can control cookies through your browser settings; disabling them may affect some site functionality.

5. How We Share Information

We do not sell or rent your personal information. We may share information with:

  • Service providers who help us operate this website, send email, or provide hosting, and who are bound to protect your information.
  • Legal or safety reasons, if required by law, subpoena, or to protect the rights, property, or safety of Do It By, our users, or others.
  • Business transfers, such as a merger, acquisition, or sale of assets, in which case information may be transferred as part of that transaction, subject to standard confidentiality protections.

6. Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this policy — for example, your training and progress data is kept for as long as you use the app, or until you request deletion — or as required by law.

7. Data Security

We take reasonable measures to protect information from loss, misuse, and unauthorized access. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights & Choices

Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information, or to opt out of certain processing. To exercise any of these rights, contact us at Contactus@doitby.io and we will respond in accordance with applicable law.

To request deletion of your account or training data, contact us at Contactus@doitby.io.

9. Children's Privacy

This website and waitlist are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time as the app evolves. We will update the "Effective date" above when changes are made, and material changes will be communicated through the app, website, or by email where appropriate.

11. Contact Us

If you have questions about this Privacy Policy or how your information is handled, contact us at:

Do It By
Email: Contactus@doitby.io

Note: This policy is a general-purpose template provided as a starting point and does not constitute legal advice. Now that Dunk By is live and collecting real user and fitness data, have this policy reviewed by a qualified attorney to ensure compliance with applicable laws (such as GDPR, CCPA, or health-data regulations relevant to your users) and with Apple's App Store data-collection requirements.
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