Do It By builds goal-driven training apps that work backward from the date you want results. Dunk By — a personalized vertical jump program — is where we're starting.
DUNK BY IS LIVE ON THE APP STORE. MORE GOAL-DRIVEN TRAINING APPS ON THE WAY.
Every Do It By app runs on the same idea: a real goal, a real deadline, and a plan that actually connects the two.
Choose the Do It By app for what you're working toward. Dunk By is live today, with more goals on the way.
Choose the date you want to hit that goal by. Your timeline drives the pace of the entire plan.
Receive a program built backward from your date and forward from where you're starting today.
Follow the plan, log your progress, and watch the gap between you and your goal close.
Our first app turns your current vertical, your age, and your target date into a personalized plyometric and strength program — structured week by week toward your goal.
Do It By builds apps around a simple idea: give people a clear goal, a real deadline, and a plan that actually connects the two. Dunk By got us started; Shop By turns that same idea toward back-to-school shopping — get the wardrobe picked out by the date school starts.